High-Conversion Fundraising Tactics & Messages During Coronavirus Times

Last Friday, one organization had its biggest fundraising day in its entire history. They did it through counter-intuitive messaging that resonated with donors even in the face of market volatility and lockdowns from COVID-19. 
 
Learn what they did, what others are doing effectively, and how you can engage with your community for timely fundraising in today's environment.
 
Join us this Thursday, April 2 at 12:00 noon Eastern (9:00 am Pacific) for a best practices conversation and Q&A with Giving USA Foundation Chair Rick Dunham and WealthEngine EVP Raj Khera. You'll learn:
  • How organizations are pivoting to raise funds right now
  • What kind of messaging is working to increase conversions
  • Specific actions your organization can take in this tight market for dollars
 
 
Rick Dunham
Chair of the Board, Giving USA Foundation
CEO, Dunham+Company
 
Rick is a 40-year veteran in marketing, fundraising and organizational development for nonprofit organizations. After serving for 11 years in nonprofit management and fundraising leadership roles, Rick began his consulting career in 1989. In 2002 he founded Dunham+Company, which has become a global leader in providing fully integrated marketing and fundraising strategies for nonprofit organizations.  
 
Raj Khera
EVP and Chief Marketing Officer, WealthEngine

Raj is a past CEO and co-founder of several software businesses, two of which were acquired by public companies. At WealthEngine, he helps to create more value for customers through thought leadership and game-changing product enhancements. He is passionate about supporting higher education and cancer research and volunteers his time at the University of Maryland and local schools.
 

Presented by

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Raj Khera

EVP and Chief Marketing Officer, WealthEngine

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Rick Dunham

Chair of the Board, Giving USA Foundation
CEO, Dunham+Company